DOKKAEBIER
Project Manager, Social Media Manager, Stylist
Dokkaebier is a craft brewery company that plays on unique, Asian flavors such as Kimchi, Yuzu, Dalgona, and Bamboo. Based on Northern California, they hope to bring one-of-a-kind flavors and an introduction of Asian culture to the craft beer industry. 2021 Annual Brewski Winner.
DKB + Food Campaign
Beer is the perfect compliment to food. And food is the perfect complement to Dokkaebier.
Through managing their social media, I found that many of Dokkaebier's followers would post their Dokkaebier + Food pairings. Therefore, utilizing market trend strategy, we decided to join in on the fun and represent a way that we recommend pairing with our unique craft beer.
Summer Shots
Curating brand image in the change of seasons and holidays are a strong way to bring brand exposure. However, we must also consider branding consistency, as Dokkaebier often follows a guideline of simple backgrounds, and a focus on the product.
Therefore for this presentation we chose to represent the warmer months through bright, cheerful colors, quirky styling (summer props, tilting of the product-- providing a subtle childlike aspect) while keeping it simplistic and clean.
Photography: Jay Vu
Photo Editing: Adaline Lee
Stylist: Adaline Lee